Road to Race and Shelby South Africa

Road to Race was launching their new location in Sandton on the 28th of Septemeber and hosted a private launch on the 27th of September for partners, VIPs and media.

Objectives

  • Coverage of the Shelby Wide Body 50th Anniversary Super Snake
  • Promote new Road to Race location in Sandton
  • 26 -29 September 2018 (4-day campaign)

How we pulled it off

  • Social media take over – curated content and instastories
  • Boosted posts
  • Targeted advertising
  • Promotional video
RTR Launch

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