Hotel 2 Fevrier Relaunch

Hotel 2 Fevrier, located in Lome, Togo is an unexpected African gem. Togo is located between Ghana and Benin and a French-speaking country. Picture stretches of beach, bustling markets, and beautiful French colonial architecture.


  • As part of a commercial task force we were assigned the task of turning around hotel revenue & marketing in 3 months
  • Establish a tourism element in Lome, Togo
  • Change hotel perception and establish as a leisure destination
  • Highlight the hotels CSR component

“Nothing like this has ever been done in the country and proud to say that we did it.”

How we pulled it off

  • Staff recommendations & departmental restructuring
  • Implement digital marketing & communications plan
  • Brand positioning
  • Reallocated the marketing budget
  • Marketing strategy per outlet
  • Promotional offers &hotel events calendar put in place
  • Contracted a PR agency
  • Hosted the 2 Fevrier #Woezon event
  • Hosted an international influencer campaign
  • Identify & establish CSR initiatives
  • Develop brand guidelines
  • New hotel website

Share this post

Share on facebook
Share on twitter
Share on linkedin
Recent Posts
Let's Meet

Bedfordview, Johannesburg, but virutally available everywhere

Let's talk about making your ideas a reality!

Tell me a few brief details about your project and I’ll point you in the right direction over a video call.