Dr Kojo Sarfo Brand Building

Dr Kojo Sarfo, DNP, PMHNP-BC is a Ghanaian-American Psychiatric-Mental Health Nurse Practitioner, entrepreneur, and writer. He is also the CEO and Co-Founder of Abrantie & Signora, LLC, which is a clothing company dedicated to spreading positivity and mental health awareness for teenagers and college students.

Objectives

  • Assist in day to day organisation of his brand
  • Streamline content on all social media platforms
  • Increase book sales
  • Manage and update website
  • Re-launch clothing brand

“Dr Kojo is a young, brilliant mind. He knows how to leverage social media to promote his brand.”

How we pulled it off

  • Manage schedule
  • Contact various guests for the podcast and Youtube channel
  • Manage website content and repurpose video content into blog posts
  • Put systems in place to streamline work – automation
  • Social media content creation and management
  • Social media advertising
  • Mailchimp mailers
  • 2020 brand and book strategy
  • Clothing brand relaunch strategy
  • Brand CI and Press Kit
  • Secure interviews and book signings

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